InvoiceOcean - news
A coherent brand image emphasizes the entrepreneur's professionalism. It builds a positive image of the company in the eyes of the recipients and emphasizes its competitive advantage at the outset. What can you do to make your clients perceive your company as trustworthy and recommend it to others? In this article you will find some tips on how to build a positive brand image.
According to the thesis of Marty Neumeier – a specialist in brand strategy – “A brand is not what YOU say it is. It’s what THEY say it is”. Indeed. The image of our own company that we, as entrepreneurs, have in our minds does not always coincide with that of our clients.
One of the key factors influencing business success is the quality of the services provided. Indifferent quality will make your customers run away to the competition sooner or later. High quality – with appropriate marketing support – will provide the expected profits. The way the company is perceived by current and potential contractors is also important. After all, who would like to do business with a competent but sloppy partner or buy good quality goods from a rude seller?
A positive image of the brand increases its credibility, results in better reception by the environment and evokes positive associations. And this translates into an increase in the overall value of the company. When building the image of your business, it is worth taking care not only of obvious elements, such as coherent visual identification, a well-made website and exemplary relationships with contractors, but also of details, e.g. the appearance of accounting documents.
An invoice is a basic document that confirms a transaction involving the sale of services or goods. It contains detailed data: information about the parties and the subject of the transaction, the amount of receivables or settlement dates. Therefore, issuing invoices is an indispensable element of every entrepreneur’s work. Do you want the look of your document to fit perfectly into the impeccable image of your company? Do you want to arouse the admiration of your clients and put a sincere smile on their face? Refine the look of the invoice in the smallest detail! How to do it?
Thanks to InvoiceOcean:
By taking care of the impeccable appearance of your accounting documents, you send your clients a clear message: “every, even the smallest element of my company is very important to me”. Such an approach promises a fruitful cooperation based on respect and commitment – which is a great value these days.
InvoiceOcean - news
Running a business
Freight Industry in the US needs Better Invoicing Standards
Invoicing is a process that takes some effort and standardization in order for companies to function effectively for the long term. It is good to stick with one standard in terms of what is expected on an invoice, the payment to be delivered by the due date, and for companies to be able to follow their invoices (knowing which were paid and when for instance) for the long term with their clients.
Mike Lata (aka Maciej Duraj)
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